Teen Marketing Means Engaging and Relating to Them
Teens are sophisticated consumers. We all interact with today’s youth: some of us may work in youth organizations, coach, mentor or teach, while others are parents of teens. We observe youth daily...
View ArticleCigars and Social Media: New Friendship?
June 2011 Issue of Cigar Aficionado – Available Now Having just finished reading an editorial by Marvin Shanken and Gordon Mott, “Cigars: One of the Last Hopes to Preserve Real Friendship,” in the...
View ArticleIf 3 Books on Social Media is Your Limit this Summer, Here They Are.
If you’re looking for a short list of books to read this summer in the area of social media then I’ve got three recommendations for you. Let me begin by saying I have never met these authors and...
View ArticleSocial Moms are a Powerhouse in Social Media
Social Moms are a Powerhouse in Social Media A report out from Nielsen, entitled “Women of Tomorrow,” concludes that social moms are gaining in importance and clout in the evolving and...
View Article8 Tips for Great Service Recovery
SERVICE MATTERS We’ve all had occasions when the product or service we’ve received from a business leaves a lot to be desired. Recently I’ve used Twitter on a few occasions to help me rectify service...
View ArticleLet the tweeting begin: London Olympics will change Twitter forever.
So, the London Olympics are only a few days away and social media types are predicting a transformation for Twitter during the Olympic Games. Why? Although Twitter has seen consistent growth to over...
View ArticleLondon Olympics – Who to follow on Twitter?
Running Sensation Usain Bolt. The Olympics are fast approaching and many are signing up for the first time to use Twitter as a source of immediate information on the 2012 London Olympics. It’s going to...
View Article7 Social Media Hints to Promote Your Product
Do we really understand how cost effective the use of social media can be in the promotion of a product or service? The marketing mix has traditionally consisted ofthe 4Ps: Product, Place, Price and...
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