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Teen Marketing Means Engaging and Relating to Them

Teens are sophisticated consumers.   We all interact with today’s youth: some of us may work in youth organizations, coach, mentor or teach, while others are parents of teens.  We observe youth daily...

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Cigars and Social Media: New Friendship?

June 2011 Issue of Cigar Aficionado – Available Now   Having just finished reading an editorial by Marvin Shanken and Gordon Mott, “Cigars: One of the Last Hopes to Preserve Real Friendship,” in the...

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If 3 Books on Social Media is Your Limit this Summer, Here They Are.

If you’re looking for a short list of books to read this summer in the area of social media then I’ve got three recommendations for you.  Let me begin by saying I have never met these authors and...

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Social Moms are a Powerhouse in Social Media

Social Moms are a Powerhouse in Social Media   A report out from Nielsen, entitled “Women of Tomorrow,” concludes that social moms are gaining in importance and clout in the evolving and...

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8 Tips for Great Service Recovery

SERVICE MATTERS We’ve all had occasions when the product or service we’ve received from a business leaves a lot to be desired.   Recently I’ve used Twitter on a few occasions to help me rectify service...

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Let the tweeting begin: London Olympics will change Twitter forever.

So, the London Olympics are only a few days away and social media types are predicting a transformation for Twitter during the Olympic Games.  Why? Although Twitter has seen consistent growth to over...

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London Olympics – Who to follow on Twitter?

Running Sensation Usain Bolt. The Olympics are fast approaching and many are signing up for the first time to use Twitter as a source of immediate information on the 2012 London Olympics. It’s going to...

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7 Social Media Hints to Promote Your Product

Do we really understand how cost effective the use of social media can be in the promotion of a product or service?  The marketing mix has traditionally consisted ofthe 4Ps: Product, Place, Price and...

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